When you imagine an ad for booze, you probably imagine a bunch of slick, sexy people in a fancy bar. You probably DON'T don't imagine a well-crafted little story of one man's amazing journey, but that's exactly what Bell's has made. Oh, it's so good, and it punches you right in the emotions at 1:37. I saw it coming, and I still got teary-eyed. Just try to stay stoic. TRY.